Fiat Auto doesn't believe a Fiat-badged coupe cabriolet can compete with the Peugeot 206 CC, but Opel/Vauxhall, Nissan and Mitsubishi are willing to take on the French carmaker's popular model.
Fiat Auto will not make a coupe-cabriolet version of the Grande Punto small car because it doesn't think it will be able to make money with such a model.
"When the segment leader at its peak builds almost 100,000 units a year, you can't compete on price and hope to make a profit when you build just 20,000 units a year," a Fiat insider said.
Fiat Auto will not make a coupe-cabriolet version of the Grande Punto small car because it doesn't think it will be able to make money with such a model.
"When the segment leader at its peak builds almost 100,000 units a year, you can't compete on price and hope to make a profit when you build just 20,000 units a year," a Fiat insider said.
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